Abe Hughes
New Holland Agriculture, NA
June 11, 2012
12:00 – 1:00 p.m. EDT

Great Creators create remarkable results through clarity of vision, intentional actions, and the ability to orchestrate and influence a spectrum of key players who have a stake in the result. This interview is the second in a series of conversations with highly successful leaders.

Join me for my discussion with Mr. Abe Hughes, New Holland Agriculture NA, as he shares:

  • How his team is leading a sales transformation—focused on long-term dealer profitability.
  • A creative marketing strategy that has produced unique partnerships and alliances to re-build the brand.
  • His top three strengths that have helped him lead the 18-month rejuvenation to targeted profit and market-share.
  • What he’s most proud of in his accomplishments—and why.

Mr. Abe Hughes is the Vice President of New Holland Agriculture for North America. New Holland is a key brand within CNH, part of the Fiat Group. In his role, Abe has accountability for business strategy, financial success, sales and marketing, partnerships, network development,  service, supply chain, and talent management within the region. Prior to his current role, Mr. Hughes was responsible for mergers and acquisitions of Fiat Group / CNH in the Americas – Canada, U.S. and Latin America. His earlier career includes Hughes Girardi Partners, his own M&A firm, as well as leadership roles in companies such as R.R. Donnelly and Eli Lilly. He received an M.B.A from Harvard University and a B.A. from Cornell University.

The interview is FREE. You must register below to receive the announcements and webcast and telephone login information. Not available? Register now and you will receive a link to the recording.



Listen to previous interviews at Great Creators Interview Series Recordings.