If you haven’t seen Simon Sinek’s (18 minute) Ted Talk called How Great Leaders Inspire Action, you are in for a treat. If you have,take another listen and apply it to your work, team, or organization!

Simon Sinek was an advertising executive who became disenchanted with his work and began to think about what was wrong. He landed on a concept, worked it with friends and colleagues, and now has a book and the #2 Ted Talk. The concept is “Start With Why.”

I’m interested in what you think. How could this simple concept transform your work and team(s)?

If you can’t see the video, follow this link: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html